Why Melilla, Why Now: The Competitive Edge for Setup & Scale

In this real-talk session, we’ll explore how a compact Mediterranean city with a solid digital backbone (sparked by a thriving online-gaming sector) is quietly attracting an increasing number of technology projects. We’ll examine what today’s companies truly weigh when choosing where to locate: operational efficiency, connectivity, access to talent, quality of life, and the ability to pilot new business models without the frictions of overcrowded hubs. Using Melilla as a live case, we’ll outline how a right-sized ecosystem can offer a competitive environment with meaningful incentives, robust infrastructure, and the everyday advantages that help teams perform and stay.
We’ll discuss de-risking expansion, shortening time-to-set-up, focusing product and ops, key site-selection questions, stage fit from first footprint to scale, and practical takeaways you can apply immediately.