Why Sales-led SaaS Companies Keep Missing Forecasts (and How to Fix it)

Your sales team shows you a €5M pipeline. You forecast €1M to the board. You close €400K.

Sound familiar?

Most SaaS CEOs think this is a data problem. It’s not. It’s a culture problem – your sales team is rewarded for pipeline size, not accuracy.

I’ll reveal why companies achieving 3x better forecasting accuracy all did the same counterintuitive thing – and why one CEO’s “Defensible Deals” approach changed everything.

You’ll discover:
The hidden reason 72% of “committed” deals actually slip (hint: it’s not budget)
Why one company went from 0.75 to 5 demos per day by breaking this one rule
The three-number formula that predicts deal closure with 85% accuracy
If you’re tired of explaining missed forecasts to your board, this talk will change everything.