Retail & AI: The Evolution of Social Commerce & Consumer Engagement
Commerce no longer happens within fixed boundaries, a store, a website, or a marketplace, but has evolved into a seamless experience embedded within algorithm-driven social platforms.
Social commerce today is a digitally native model where content, community, and conversion coexist in real time.
Artificial intelligence acts as the invisible engine orchestrating this experience: it detects implicit buying intent, personalizes user journeys, auto-generates descriptions and visuals, and triggers emotional decisions in seconds.
On platforms like TikTok Shop, Douyin, or Instagram, the feed is no longer just entertainment, it’s a continuous stream of products contextualized by lifestyle, cultural affinity, or aspirational identity.
Brands now compete not only for attention, but also for algorithmic relevance, as commercial storytelling merges with social storytelling.
How Blockchain and Cryptocurrency Are Reshaping the Future of Cross-Border Payments
As traditional financial systems face increasing pressure to adapt, blockchain and cryptocurrency are emerging as transformative forces in the cross-border payments space. This panel brings together leading voices from the crypto and blockchain ecosystem to explore how these technologies are streamlining international transactions, reducing costs, and increasing transparency. Join Cris Carrascosa (ATH21), Jorge Soriano (Criptan), Glib Udovychenko (Whitepay), and Mariana Hernandez (Alastria) as they discuss real-world applications, regulatory challenges, and what the future holds for global digital payments
AI, Efficiency & the Quantum Leap: Future with Less Energy and more Impact
Artificial intelligence has moved beyond being an experimental tool to become a critical infrastructure for innovation and business competitiveness. But the exponential growth in its use has also brought a new challenge: how to make AI more efficient, sustainable, and profitable.
In this fireside chat, Roman Orus, Co-Founder of Multiverse Computing and a European leader in applied quantum computing, will share his vision on three key vectors for the future of AI:
The balance between cloud and edge: how models are evolving to operate in a more distributed manner, optimizing resources without sacrificing capabilities.
Sustainable AI: how reducing energy consumption — through model compression and optimized algorithms — is not only a response to the climate challenge, but also a direct path to improving business margins.
Quantum software in production: far from being a long-term promise, there are already real-world use cases in sectors such as finance, energy, and industry that demonstrate the tangible value of this technology.
A deep conversation about how to make the AI of the future not only more powerful, but also more conscious, scalable, and transformative.
Semiconductor Global & EU Markets: Forecast & Scenarios
Despite its cyclical nature, the semiconductor sector is experiencing one of its most
interesting periods with the greatest potential for expansion due to the significant
development of artificial intelligence, the need for data storage and processing, and
other applications such as the Internet of Things. Most forecasts predict strong
growth in the sector by 2030. Drawing on her significant experience as president of
TSMC Europe, Maria Marced will offer a description of the current situation in the
sector, as well as some interesting business opportunities emerging in this
technological environment.
No Plan, All Passion: The Story Behind Counter Strike, The Billion Dollar Game
Minh Le, creator of Counter-Strike and one of the most iconic figures in gaming history, shares the unlikely story behind one of the most successful video game franchises of all time. What started as a passion project — a mod built without funding, a business plan, or commercial ambitions — evolved into a global phenomenon and a multi-billion-dollar franchise that reshaped the gaming industry.
This keynote goes beyond personal storytelling: it’s a powerful reflection on how authenticity, community, and creative vision can generate massive business value, even without investors, pitch decks, or structured roadmaps.
An inspiring journey into how pure enthusiasm can create one of the most enduring legacies in gaming.
