Ale Wiecek Rojo is a distinguished leader in innovation and customer experience, boasting 21 years of expertise in crafting human-centered experiences. As the Founder and CEO of BIFTSBO, she is pioneering a transformative platform aimed at enhancing hormone health for 1.3 billion women worldwide. Her work seamlessly integrates her corporate acumen with a fervent commitment to women’s wellness advocacy.

Ale’s career includes pivotal roles such as CX & Innovation Lead at Suncorp and Lead Designer at Thoughtworks, where she excelled in digital transformation and design thinking. She founded Sqr One, a consultancy focused on customer experience, and is a certified Somatic Psychology practitioner with advanced training in neuroscience and human psychology.

Residing in Valencia, Spain, Ale is bilingual in English and Spanish, bringing a global perspective from her work in Australia, the UK, and Europe. She is the author of the forthcoming book “Breath In Fk This St Breath Out,” hosts the “Living in Alignment” podcast, and is a sought-after speaker on innovation, customer experience, and hormone health advocacy.