Guillermo Flor is a VC Investor at GoHub Ventures, an early-stage venture capital fund investing in B2B software startups across Europe, North America, and Latin America. He is passionate about value creation at scale, high-growth strategies, and SaaS products that empower companies to acquire customers and transact efficiently.

Before joining GoHub Ventures, Guillermo built a SaaS startup, worked as a strategy consultant at Accenture Strategy, and earned his MBA from IE Business School. His diverse experience provides him with a unique perspective on both the operational and investment sides of the startup ecosystem.

In his free time, Guillermo writes about startups and venture capital for over 60,000 founders, investors, and product managers through his newsletters, Product Market Fit and The AI Opportunity. He is also known for hosting fireside chats with leading founders, including Spanish AI entrepreneurs backed by Y Combinator.