Juan Martínez Climent is an agritech entrepreneur and strategic thinker with a strong background in digital transformation for agriculture. As CEO of Adian.ag, he leads the development of advanced satellite and AI technologies to enhance productivity and sustainability in global agriculture.
He is also the founder of Agroterra, the online marketplace for farmers established in 2002, and serves as Vice President of Strategy at Startup Valencia, fostering innovation and collaboration across the agri-tech ecosystem.